I’m Puja Kumari, a Product Designer who turns complex product problems into simple, scalable experiences.
Currently at Cashify, designing across buying, selling, services, and re-commerce.
7+ Years · Product Design · UX/UI · Design Systems · AI · A little bit of everything
I like working on the messy part: understanding the problem, finding the simplest path through it, and turning it into something people can actually use.
Cashify · Product revamp
Cashify had grown around two very different jobs: selling an old device and buying a refurbished one.
I redesigned the experience to make both journeys easier to understand, navigate, and complete.
Coming soon
Cashify × Google Pixel Upgrade Program
Trade-in, financing, and device selection can easily become separate experiences.
I designed a guided flow that brings them together, helping users understand what they have, what they can get, and what happens next.
Coming soon
Cashify · Rewards
Cashify Coins turns everyday actions into a simple rewards experience, giving users another reason to explore, engage, and come back.
I worked on the experience from concept to interface, shaping how users earn, understand, and redeem their rewards.
Coming soon
I like figuring out the complicated stuff so people don’t have to.
I’m a Product Designer working on consumer products where the business can be complex, but the experience shouldn’t be.
At Cashify, I work across UX, UI, product thinking, and design systems, turning messy business problems into clear, straightforward experiences.
Seven years in, I’ve learned that most “design problems” are really unresolved product decisions. So I work upstream, mapping the states, finding the decision that matters, and removing what doesn’t.
Before product design, I worked across fashion, graphics, and digital design. I studied Textile Design at NIFT Patna, graduating in 2019 with an 8.1 GPA.
Lately, I’ve been exploring AI as part of the design process, using it to explore faster, prototype earlier, and create more code-ready experiences.
A little bit of product, a little bit of visual design, and a lot of figuring things out.
2022 — Present
Senior Product Designer
Designing consumer experiences across buying, selling, services, and re-commerce.
Working across product discovery, UX, UI, design systems, prototyping, and cross-functional collaboration with product and engineering.
Previous:
UI/UX Designer
Designed digital experiences across multiple brands, from early concepts to launch. Also worked across web, mobile, email, and product communication.
UI/UX Designer
Worked across interface design, visual assets, digital campaigns, and in-house product research.
Textile Designer
Designed prints and visual collections for women’s ethnic wear and kidswear.
Different industries. Same obsession: making things easier to understand.
I’m always up for talking about products, design, new ideas, or the occasional beautifully complicated problem.
